About PDS

Schedule Demo

Who is Premier Dealer Services?

Premier Dealer Services (“Premier”) was incorporated in Illinois in 1998 and currently has headquarters in Dublin, Ohio with an administration office in San Diego, California.

Premier specializes in the development, marketing and administration of finance & insurance department and loyalty products to automotive, recreational vehicle, marine and powersport dealerships throughout the United States and Canada.

Premier Dealer Services has over 4,000 dealer clients across North America

Premier For Life is the dealer OWNED & BRANDED customer loyalty & retention program that enables you to self-insure, re-insure or use a product warranty on any benefits. We are your solution if you're looking for the top dealership service retention company - and our proven track record shows this. We deliver measurable outcomes that drive success for our dealers, consistently exceeding expectations.

Product Suite

Financial Services Products

  • Premier Essential VSC
  • Premier Classic High Mileage VSC
  • Limited Warranties
  • Premier Maintenance Plan
  • Premier GAP (regular and accelerated earnings options for cancellations)
  • Premier Primary Choice (Tire & Wheel)
  • Premier Collection (5in1 & 6in1 Bundled Protection)
  • Premier Road & Key
  • Premier Lease Defender
  • PremierGUARD Theft Deterrent
  • Premier Defense (Interior & Exterior Sealant Protection)
  • Premier Defense Windshield

Customer Loyalty Solutions

  • Lifetime Engine & Powertrain
  • 15 Year / 150,000 Mile Powertrain
  • 20 Year / 200,000 Mile Powertrain
  • Premier Advantage (Oil Change Program)
  • Premier Loyalty
  • Premier Tire Rewards
  • Lease Loyalty

RV, Motorcycle & Powersports Programs

  • VSC
  • Chemical Protection
  • GAP
  • Tire & Wheel
  • Limited Warranties

Core Competencies

Product Scope

  • Traditional F&I Products
  • Loyalty Products to drive additional sales and PRU
  • Customizable, Dealer-Branded Options

Profit Partner

  • Retro Profit Sharing
  • Reinsurance
  • Dealer Owned Warranty Companies

Superior Support

  • Experienced management & staff
  • Training Focused
  • F&I education, motivation & success

ALL BACKED BY A+ RATED INSURANCE

Engine Icon

Over 20 years as an F&I Leader.

Engine Icon

Claims paid within 15 minutes of receipt.

Engine Icon

Customer-centric approach to all business facets.

Engine Icon

A+ accreditation from the BBB.

Engine Icon

Experienced team of claims and dealer support specialists.

Engine Icon

A+ rated Underwriter.

Engine Icon

Over 4,000 Dealer Clients across North America.

Engine Icon

Profit participation pioneers with CFC's, NCFC's, DOWC's and more.

Engine Icon

Phone calls answered in less than 30 seconds.

Learn more About Premier Dealer Services

Stay ahead of the Curve!

Schedule a Demo

Schedule a Demonstration with us!

STAY AHEAD OF THE CURVE