World-Class Training for Dealership Success

Expert trainers guiding your team – onsite or virtually.

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Training Services

Elite Fixed Ops Training

Led by our nationally recognized partner, Mike Barich – The Fixed Ops Doc, your service department gets top-tier revenue-driving training.

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Targeted Sales Meetings

Equip your sales managers with the tools and knowledge to drive enrollment and build long-term retention.

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Kickoff Strategy Session

Engage upper-level management with a strategic kickoff meeting to align goals and expectations.

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Full-Service Loyalty Program Installation

From day one, our expert training team is hands-on with your staff to ensure your loyalty program is implemented seamlessly across every department.

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Personalized One-on-One Coaching

We take the time to train your key personnel directly, answering questions and reinforcing best practices.

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Follow-Up & Accountability

Training day wraps with a collaborative manager huddle to ensure accountability and long-term adoption.

Ongoing Monthly Training & Performance Boosts

We don’t just launch your program — we grow with you.

Your dedicated Account Manager regularly visits your store (or connects virtually if preferred) to keep performance on track, provide new hire training, audit your materials, and share high-impact best practices from other successful dealerships in our network.

We offer:

Monthly performance reviews

Fresh marketing material inventory checks

Live Zoom training when needed

Ongoing support to fine-tune your results

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Fixed Operations Training That Drives Revenue

Boost your service department’s profitability with industry-leading fixed ops training.

INCREASE

Profit

Efficiency

Retention

$47

Average increase in CP RO dollars

35%

Average increase in CP RO counts

Learn How to Increase Fixed Ops Revenue

In Partnership with Mike Barich – The Fixed Ops Doc

Mike Barich is the top fixed operations trainer and profitability coach in the country.

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Our mission is to turn your service lane into a profit-driving machine.

Mike Barich
Fixed Ops Doc

2-Day Training Workshops

Cincinnati & Austin, TX

At Premier Dealer Services, we’ve been hosting industry-leading 2-Day Training Workshops for over 25 years — and we’re excited to sharpen the skills of your F&I professionals, sales managers, leasing specialists, and dealership staff. The focus is to drive performance and increase profits.

What You’ll Learn:

  • A repeatable F&I process you can take back to your store
  • Hands-on menu building and live menu presentations
  • Word-tracks to overcome objections (what to say when a customer says “no”)
  • Compliance and regulatory best practices
  • Real-world case studies from partner stores
  • Roleplay and collaboration — because this business isn’t “Sales vs. Finance” anymore

What You’ll Get:

  • A take-home workshop manual that mirrors all content covered
  • Lifetime access to RISE, our web-based platform with updated product info, closes, objections, compliance tools, and printable materials
  • A personal blueprint for boosting performance at your store — starting Day 1 back on the floor

Client Testimonials

Your team consistently demonstrates professionalism, responsiveness, and an impressive level of efficiency that truly sets you apart. Whether it's support with product knowledge, handling customer claims, or simply being available when we need you, PDS delivers with reliability and excellence every time. Your service enhances the experience we’re able to provide our customers with and adds real value to our dealership operations. It's refreshing to work with a partner who is as committed to our success as we are.

Boro Nissan

David Beer
Boro Nissan

Partnering with Premier Dealer Services has been one of the best business decisions we’ve made. Not only has it been incredibly profitable, but the impact on our growth has been substantial — in fact, our owner often says that the profits generated through PDS helped us acquire our most recent Toyota store. Their responsiveness on claims and willingness to step in when issues arise has been outstanding. PDS is fully invested in your success. If you’re considering Premier Dealer Services, we can say with confidence — you will not regret it.

Aaron Tyson
Stumbo Automotive Group

Customer Testimonials

Recently completed a 3-day intensive finance training class. Appreciate the opportunity to refresh my F&I skills. Dean Taylor and Jeff Lampkin delivered a great interactive presentation. Enjoyed the content and format. Highly recommend this team and this class. Thank you!

Ty Phillips

Google Reviews

Jeff and Dean are fantastic! Recently attended one of their F&I workshops and it was a great experience. Not your typical F&I workshop. This class was tailored to our groups challenges and experiences with a focus on improving our collective performance. Highly recommend Jeff and Dean.

Chris Hernandez

Google Reviews

Dean Taylor, Jeff Lampkin and the owner of the company led the training. Learned more than I anticipated, nutritious information for finance people in training and even the vets. Productive conversation, fun and intuitive.

Jessie Barona

Google Reviews

Knowledgeable, always willing to help move my business forward and available to connect anytime for support.

Leo Rodriguez

Google Reviews

Amazing training, with real dealership activities and great products provide for customers.

Aaron D. Garcia

Google Reviews

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