Products & Programs

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Engine & Powertrain Warranties

Designed to drive customers back to your dealership for eligible engine or powertrain repairs for as long as they own their vehicle if all manufacturer-recommended oil, filter and tire rotation maintenance services are performed at your service department. The first oil change is included to ensure the customer returns. Lifetime benefits include no limit on time, mileage or maximum number of claims. Increased gross with a high perceived value low cost program.

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Customer Loyalty Program

Create a 100% Dealer-Branded rewards program that integrates with your DMS and recognizes customer pay dollars! This is completely customizable for your store(s).

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Vehicle Service Contracts

Vehicle Service Contract (VSC) programs provide coverage for mechanical breakdowns and unexpected repair costs for a variety of major automotive components and supplement the original manufacturer's warranty coverage. Our programs also provide emergency roadside assistance, substitute transportation reimbursement and reimbursement for trip interruption expenses.

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Premier For Life Loyalty $1k Certificate

Designed to bring customers back to your dealership for maintenance services. Provides a discount on the purchase price of the customer's next vehicle. Rewards your customer for performing basic maintenance services.

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GAP Contracts

Customers who purchase GAP are protected from increased financial risk because GAP pays the finance company or lessor the difference between the outstanding balance and the amount paid by the primary insurance carrier.

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Tire & Wheel Contracts

Premier Primary Choice Tire & Wheel Protection covers the replacement or repair cost of tires and wheels if they are damaged by a road hazard. Though it is impossible to avoid these unexpected hazards in the road, it is possible to prepare and protect from the unexpected expense.

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Environment & Interior Protection

Coverage from 1 year to 6 years, includes customized giveaway kit. Premier's collection of chemical protection products helps preserve and extend the life of a vehicle and its appearance.

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Lease Defender

At lease termination, the lessee is responsible to pay for damages to the vehicle in excess of the criteria specified in the lease agreement commonly known as "excess wear and tear." The Premier Lease Defender VSC pays the lessor for eligible excess wear and tear expenses charged to the lessee at lease termination.

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Theft Protection Products

It's an unfortunate fact that vehicle theft occurs. Advances in technology and security help the vehicle industry keep ahead of this ever-evolving problem, but customers can further protect themselves by taking advantage of our wealth of theft deterrent systems. From window etching and GPS units to credit restoration programs and UV stickers, we offer a variety of products that are invaluable for added security and peace of mind.

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Key Protection

Today's vehicle keys are convenient and multi-functional. These smart keys include microchips that are expensive to replace and reprogram if lost, stolen, or damaged. Our Road & Key program is an exclusive membership plan designed to safeguard against such costly expenses.

LIFETIME BATTERY WARRANTY

Every year, manufacturers add new technologies that strain the battery's lifespan. These technological pressures, weather, and everyday wear have increased battery replacement to once every 4 years. A Battery 4 Life (B4L) contract comforts your customers, knowing that as long as you own the vehicle and need a new battery, it will be replaced for life.

Through our Battery4Life (B4L) Program, we can help your dealership or dealer group customize a program that is branded to your organization. By offering a battery warranty to your customers, your dealership:

Increases Service Customer Retention & get a Customer For Life

  • Terms: 1-year coverage up to a Lifetime
  • What is covered? Luxury, Hybrid, and EV vehicle batteries
  • Available to be sold in the service drive
  • Enhanced service drive and F&I profits
  • Available in all states

Create a upsell program

that can be sold in Sales, F&I or Service

The unlimited ability to build out a program with upsell opportunities to best suit your customers needs allows for additional value to be built into your program. PFL offers multiple products, coverage levels and terms to create a one of a kind dealer branded program to maximize profitability across multiple departments. All of these options are designed to drive business back to your service department which will allow for additional upsell opportunities.

  • All-in-one Combo Program
  • Interior & Exterior Packages
  • Key Replacement
  • Lease End Protection

Lifetime Powertrain Warranty

Unlimited Mileage | 100% Parts & Labor | Unlimited Time

PEACE OF MIND & PROTECTION

Get the peace of mind and protection with our new powertrain warranty. It protects your vehicle for as long as you own it against thousands of dollars in repairs to your Engine, Transmission and Drive Axle.

Exclusionary VSC Wrap upsell opportunities

Vehicles that have a Lifetime Powertrain Warranty issued will also be eligiable for Unlimited time Exclusionary Coverage Vehicle Service Contrcat Wrap policies.

  • Unlimited Time 100K Mileage Wrap
  • Unlimited Time 125K Mileage Wrap
  • Unlimited Time 150K Mileage Wrap
  • $100 deductible coverage

Provides your F&I department with a simple one price wrap up to 150,000 miles. Upsells become an easy solution with our simplfied rating and contracting process. Wraps can also be sold online for those that do not purchase at the time of sale.

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